Paradise Jerky
2024
Paradise Jerky, a Hawaii-based snack brand, came to me with a challenge: create packaging that would stand out in a crowded market while speaking to both local pride and global appeal. I developed a bold, tropical-inspired color palette and designed a cohesive packaging system that clearly differentiates flavors while bringing the spirit of Hawai‘i to shelves everywhere.
Package Design
Original Design
Working closely with the owner of Paradise Jerky, I set out to design packaging that felt elevated yet approachable—something that honored the care and craftsmanship behind every batch. We kept things clean and simple, letting the bold flavor colors shine while adding thoughtful touches like a short story about the jerky-making process, a clear ingredient list, and the brand’s contact info. The result is packaging that not only stands out on shelves but also invites customers to connect with the passion behind the product.
New Design
Exploration
Final
